Workshop | Actors As Creators ~ Heidi & Johnny

TBD 2019 | Priority List | For actors who want to take charge.


It’s an era of Actors who inspire the creation of TV series, films, webseries. Your career is in your hands. All you need to do is unlock your creativity and your purpose… and then your passion and motivation will flow.

Join a current workshop date or get on the special waiting list to be the FIRST to hear about upcoming dates. We always prioritize this list when announcing the dates. Join the list!

DATES TBD | Saturday 10-6 pm & Sunday  10-7 pm

*join our future priority list to get notified when dates are picked!*

New York City

$325 Total

TBD | 2019

Actors As Creators Future Priority List

You are being added to a Priority List until we officially open the next workshop dates.
  • Hello! Tell us about you.

    This class will be co-led with Johnny Sanchez. It is not required that you are an Alumni of Heidi's previous classes.


see below

Watch recent work by Studio alumni

see below


For actors who want to take charge!


Actors who

  • want to create your own work, or… are curious about what it would mean to create your own work.
  • are tired of waiting for their break.
  • want to collaborate with other filmmakers.
  • don’t know where to start, or…want to take their producing experience to the next level.
  • want to develop ideas.

FAQ | Can I bring a stage play or podcast idea or cabaret act into the workshop?

Yes. Johnny and Heidi have extensive theater backgrounds – from Regional, Off-Broadway, to Broadway. However, in this workshop, all of our examples that we will reference are from film, TV, and Webisodes. We are currently in the filmmaking mindset mostly. You will have to (and can) adapt our film/TV/web examples to how they will translate to your non-film/TV project. But, all Actor-Creators are welcome since the exercises are designed to open up your creativity with your project idea.


September 15 & 16
Saturday 10am – 6pm | Sunday 10am – 7pm
*please note that Sunday is longer hours

Yes! Heidi and Johnny will be co-teaching on each day.

Work with Heidi Marshall (Director, Acting Coach) and Johnny Sanchez (Actor, Film Producer, Writer) to get inspired to generate the artistic career you dream of having…now.  

Be inspired to identify your “voice”, develop a project idea, and then how to pitch your inspired idea to other Collaborators.

Some of the workshop highlights will include how to:

  • Find the WHY of creating your own work.
  • Brainstorm ideas for projects created by YOU.
  • Pitch your Idea to inspire others.
  • Develop a script for you to act in.
  • Fund your project (the heart of the method).
  • Set Goals for for your project.



Everyone has a creative spirit to be unlocked!

As you start creating work (your projects), you’ll need to commit to your “voice” as an artist. To find your purpose in your work and to really believe in your vision.

Here is where you start… you claim it.


As a Creator YOU help bring a whole world of characters, circumstances and stories to life.

YOU and YOUR idea are one.

Expand your approach as an artist – beyond the limits of being an Actor only – and start to contribute to the big vision of a project by bringing your ideas to life.

Finding the Creator in you is also the first step to developing projects for yourself to act in.

This workshop will bring forth your uniqueness, unearth your personal inherent creator, and anchor you in your purpose.

No more waiting for everyone else’s projects, dear actors, to hire you. It’s your time to create too.

What quirkiness, specialness, coolness, silliness, scariness, brassy-ness, boldness, dangerousness, oddness, etc are you ready to share with the world?

The most unique projects with unique characters produced by actors themselves have launched entire careers!

Lena Denham, Issa Rae, Dennis Hopper, Sebastian Silva, Mindy Kaling, Brit Marling, Kristen Wiig, Emma Thompson (she wrote the screenplay for Sense & Sensibility because she wanted better roles!), Nia Vardalos, Barbara Streisand, Vin Diesel, Ben Afleck and Matt Damon, Tina Fay, Greta Gerwig…. do we need to list more???


Embracing who you are, and what you want to say in the world, is the first crucial step to creating. Your own films. Your own TV pilots. Your own Webseries. You name it, you can create it.

Now that you are aligned with your “voice” as an artist, the next step is to get into Motion.



Today is the day you step into the shoes of being the visionary. A leader.

This is no longer a time of actors simply getting hired to star in projects – even actors with big names are producing their own work. You can find so much freedom, inspiration, and empowerment by now leading the way.

Actors, at all levels, are generating their own vehicles in film and television to prove their casting potential to the industry at large.

There are several scales to inspire the industry – short films, web series, feature films, TV pilots, and sample demo scenes that are posted in your Actors Access account, on Vimeo/YouTube, and on your websites. You don’t have to start out doing a feature film or Netflix series… but that’s possible too! Anything. Is. Possible.

Producing does take lots of work, but it may not be in the ways you are expecting. Filmmaking is one of the most collaborative art forms out there – you just need to be reminded to collaborate with others.

To inspire collaborators to join you, you will need to articulate the vision.

This day will be spent working on honing your idea and practicing your “pitch” to potential collaborators, investors, allies. You will be able to inspire a team to be built and take action.

BOTTOM LINE:  Actors, you can change your career, and contribute to the world, by creating work.


DIRECTOR Heidi has straddled the worlds of Broadway and Film as both Director and Casting Director for the past 20+ years. She started her career as the lead casting director for the musical RENT at Telsey and Company, casting it on Broadway and for the National and International tours. At Telsey’s, she cast over 70 productions of theater, commercials, film, and TV. She has since left casting to direct narrative films.  When she received a Directing Fellowship by the American Film Institute’s Directing Workshop For Women, Heidi’s true passion emerged and she started making her films. She’s worked with, and been mentored as a director, by film luminaries Baz Luhrmann and Frank Oz. Heidi’s recent film MUSCLE is in the festival circuit and she is directing a feature film, AMBER. Heidi also owns her private acting on-camera studio in New York City and coaches actors privately for auditions and performance.


PRODUCER/ACTOR/WRITER Johnny is a multi-hyphenate (actor+writer+producer). As an actor, he’s worked with such directors as Steven Soderbergh, Michael Bay, Sidney Lumet, Frank Oz, Arthur Hiller, John Badham, Hugh Wilson, etc. As producer, he co-produced the critically acclaimed film FIND ME GUILTY directed by Sydney Lumet (Academy Award Honoree), starring Vin Diesel and Peter Dinklage; and EVEN MONEY starring Academy Award Winners Kim Basinger and Forest Whitaker. Most recently, Johnny produced MUSCLE directed by Heidi Miami Marshall and Executive Produced by legendary filmmaker Frank Oz (Dirty Rotten Scoundrels, In & Out, Bowfinger, What About Bob?). MUSCLE has played over 20 festivals and won 6 Awards. Johnny has written and is producing a Feature Film, AMBER, with Heidi as Director. He also is currently producing two other feature films, including a thriller film franchise, VIVISECTION.


We will also be offering ongoing support to everyone who is inspired to keep creating!

  1. All will be invited into a Private Actors As Creators Facebook Group. Heidi and Johnny will check it frequently to offer group support and inspiration here.
  2. Interested and committed actors will be invited to join a 3-6 month Creator Mastermind group. Johnny will be offering bi-monthly online support and mentoring meetings for groups of 4-5. You can join a group after the workshop and use it to continue your momentum until you get it made.

mastermind group is designed to help you navigate through challenges using the collective intelligence of others and guided by a mentor.

Now, you know all of the details!

Please join the waiting list so we can know about YOU.

Looking forward to meeting you and lifting your career and your ideas up off the ground!

Heidi and Johnny

Want to hear more from Heidi & Johnny?

SAG-AFTRA Panel with Johnny and Heidi: The Business – Penning, Producing, & Performing Your First Short

We were so grateful and inspired to be invited to speak at SAG-AFTRA! Luckily, they filmed it!

Check this video out and hear some nuggets to help galvanize your projects.


We marked the time-stamps to help you navigate the points you want to hear.


0:40 ~ “a character that you love or that stayed with you
12:15 ~  What is your plan for discipline for yourself? What do you do to make yourself do the work?
19:45 ~ Moving into discussion of character (and writing).
19:50 ~ What advantage do actors already have with characters?
32:00-36:00 ~ Discussion of character wants & genres
36:30 ~ Question (to Heidi) ~ Characters that fit you: How to start with something that will market YOU specifically?
39:40 ~ Marketability & typing yourself.
41:20 ~ Character archetypes (mentioned again around 47:50)
42:10 ~ How do we create (solid/familiar) characters without stereotypes
44:20 ~ Do we just stick with one character to start with?
51:05-1:01:30 ~ Character flaws
52:50-59:40 ~ Save the Cat & screenwriting
1:01:40 ~Imitation as creation… What about moedling after people or creators we like?
1:04:19 ~ Does a lead character have to be likeable? Can they be unlikeable if we show their reasons?
1:06:54 ~ How do you get over the self-doubt and decide this is a story that’s worth telling? How do you get the confidence?
1:09:10 ~ Wrap Up & How to follow up with panelists

Watch recent works by Heidi Marshall Studio Alumni!


See you soon!



For someone who has never written their own series before, the Creator’s Circle was super helpful.  I’ve LOVED that you gave us deadlines, and that you always pushed against taking on more than you can chew. I felt like I learned something from every single person in our circle.  I often found that the challenges that they were facing were similar to the ones I was facing. You give ample time to each creator to hash out their project and figure out what will work best to get to the next level with our projects.

- Victor Albaum

You and Johnny brought magic dust to me and other fellow actors! It is a magic that you gave so much knowledge, tools , real stories from creative world and still keep the ease and fresh air in the class!

- Sofia Belobrkovic

I had such an inspirational time. Understanding the process of film making made me see how my project can go from inception to completion. While I had done a few video things before this, the class made it so much more clearer and easier. Seeing other actors’ ideas and how they are developing them was so inspirational and motivational. Both of you were amazing. Inspiring us and nudging us in the right direction. And creating an environment for creative flow.

- Fahad Ahmad

I just need you to know how inspirational, supportive and real you are! How much you help the lost souls! THANK YOU HEIDI AND JOHNNY!

- Sofija Belobrkovic

I had such a “ah-ha” moment when we talked about the why. It literally has changed and opened up so much. It feels like I have been hit on the head with a anvil.

- Jocelyne O’Toole

This workshop inspired me to create and get things moving.

- Dana Zurkowski

The class was incredibly inspiring. You guys gave really thoughtful & heartfelt feedback & great examples through visuals & stories. The structure worked well and was well thought out. I liked that we were challenged to put ourselves out there for the performance, sharing our ideas, lunching with each other, & pitching. I feel like you really prepared us with good mindsets & ideas on how to approach doing the work as well as the path to getting something made. I came away with the process being demystified, and so more achievable, however, also with a new respect for how much it takes to create. The pitch sessions were amazing & I felt all the questions people were prompted to ask themselves & others were well tailored & brought out good answers. I felt a really big shift in myself as an artist for having been part of this weekend. I’m inspired by how many ideas you’re unleashing by doing a class like this. It’s really special. Thank you!

- Carmen Gill

I truly believe all any actor would benefit. I would likely recommend to actor friends who are making work and want to take it to the next level.

- Cody Schreger

“I arrived as an Actor, and left as a Creator.”

- Emma Cowle

“For the longest time, I wanted to pursue acting, but kept telling myself that I could not get through an audition and that I did not have what it took. I would drive in my car and just think about how much time was passing and I wasn’t doing anything about it. Finally, one day I told myself that I was good enough and I could do it. So, I signed up for some acting lessons and absolutely fell in love. So being around you guys and your passion just solidified my decision.”

- Nicole McInally

“I am feeling inspired and empowered to explore the role of creator.”

- Luke Humphrey

“There were a lot of things I learned and hadn’t considered before, and your stories definitely opened my eyes to what I can do to further my career- not just in acting but in other fields!”

- Bella Caballero

“This workshop really left me inspired and helped me to rediscover my love for acting and my purpose, which is to celebrate and tell the story of humanity-especially the stories of those that had to overcome great obstacles just to survive. I signed up for the workshop Friday afternoon not really knowing what to expect but I knew it was something I had to do and I’m so grateful that I did. What you do is important, it’s a gift, it’s necessary… and it’s more then just a workshop.”

- Bre Sutherland

“I almost backed out because I really have had any desire to make my own projects (other than a musical) and didn’t want to focus my energy on something other than honing/improving my acting skills to help me become more versatile and hireable. However, something in my gut was screaming at me to go, so I took the leap of faith, and my brain has kind of exploded now. Lol. I learned more than I dreamed I would, and it was so refreshing to step outside of the box I was limiting myself in. What an incredible and educational time. I can’t thank you both enough! I am completely inspired and looking forward to seeing what is to come.”

- Joanna Swan